fresh were commissioned by the lovely people at fashion retailer MATALAN to take all their insights and learning’s into what makes their customers tick and use this to produce an engaging, attention-grabbing and memorable book.
This ‘customer bible’ was produced for Head Office and then cascaded to every store so that the entire business was up-to-speed on the 8 different key customers types, their lifestyles, priorities, turn-offs and turn-ons!