Having been awarded the contract to produce some top secret design work for McDonald's (more to come in 2010), fresh were approached to apply our design and artwork expertise to this special project.
This beautifully crafted tome is an eclectic coffee table book produced for the HR keynote speaker, David Fairhurst. It serves as an exploration of 21st century media comprising Davids newspaper columns collected over a number of months.
The '10 Whys', Davids own cataloguing of the dark art of HR, will be sold with the proceeds going to the McDonald's charity RMHC.