fresh were commissioned by the McDonald’s training team to create a brand identity for their Management Development programme and a SCORM compliant e-learning module.
The client provided us with all the ‘science’ that makes up the content of the course and, from this, our team developed an identity and website that permeates and encapsulates the entire programme. The circles logo depicts the learning curve students will follow with each colour representing a different module (and its corresponding weighting to the overall qualification). fresh also created a 3D graphic video tutorial to accompany the course.