As joint sponsor of the Manchester Day Parade, The Co-operative took over the city's Albert Square with their Village stand, showcasing all the different businesses that the Group has to offer. As a rostered marketing communications agency, The Co-operative turned to fresh to deliver staffing and visitor engagement for the stand.
fresh provided a team of premium brand ambassadors to welcome visitors and keep them engaged during their time on the stand through a variety of activities including live cookery demonstrations, face painting, sampling of Co-operative products and a range of interactive games and displays. Despite the typically British weather, the stand was a great success - watch this space for further updates as The Village goes on tour across the UK over the rest of the summer.
www.co-operative.coop/thevillage