Following a competitive pitch, fresh were commissioned to produce the Which? Awards, held on 19th May at the British Museum. There were 200 delegates, all of whom were MD’s, CEO’s and department heads from nominated companies, all vying for one of the ten coveted awards. The categories spanned a range of consumer areas, including Best Airline, Best Online Retailer and Best Domestic Appliance Brand. Fresh organised all production aspects of the event, including print, website design and management, technical production and video. An e-Save the Date was sent, followed by an e-Invite linking to a web portal where delegates could register their attendance and get further information regarding the event. We also filmed a ‘Vodcast’ of Peter Vicary Smith announcing the winners of the awards which went live on the portal at the start of the awards ceremony. Hosted by Kirsty Young, with Which? CEO Peter Vicary Smith, guests enjoyed a drinks reception and bowl food in a specially created Which? art installation area. Following the event, we got great delegate feedback, with 99% of attendees voting their experience Good or Very Good. We continue to keep a great relationship with Which? who will be looking at venues for the 2011 awards shortly.