Following a competitive pitch, and straight off the back of the first fresh Which? event in 2010, fresh delivered the 2011 Which? Awards on 23rd June at Kings Place, London.
Over 300 people attended this year’s event, all vying for a coveted Which? Award, ‘Recognising Progress, Celebrating Excellence’. The attending MD’s, CEO’s and department heads from nominated companies including those nominated in this years 2 new categories, the ‘Positive Change Award’ and ‘Consumer Action Award’, presented by Dr Vince Cable MP.
A star studded line up, including host Natasha Kaplinsky was topped by Raymond Blanc presenting the ‘Good Food Guide Readers’ Restaurant of the Year’ alongside Which? CEO, Peter Vicary-Smith.
fresh organised all production aspects of the event, including branding, print, design and management, technical production and video. The event included an interactive networking area for the attendees with illuminated voting wall, theatre staging for the ceremony and an on-site edited video.