START is a national initiative by the Prince’s Charities Foundation to promote and celebrate sustainable living.
The 12-day Start Festival in London brings together some of the UK’s top retailers to celebrate their own approaches to trading and generate awareness of environmental issues.
fresh were responsible for the overall conception, design and content creation of the M&S exhibition in 2010 and 2011, including a range of dramatic hands-on and interactive exhibits that enhanced serious messages with a sense of fun, theatre and game playing. 2010 was held in the grounds of Clarence House, home of the foundations President HRH The Prince of Wales with 2011 being held at Kew Gardens.