To complement the In store launch fresh ran for M&S across the UK, we were asked to create a special, bespoke, store celebration pack for stores undergoing smaller remodels and redevelopments. The boxes were staff facing and marked the end of the store’s re-development program, recognising and celebrating the hard work that had been undertaken during the build period.
fresh were tasked with coming up with ideas for what should be included within the box to make the launch extra special as well as coming up with an identity for the DIY launches themselves.
Stores received a branded box containing mini ‘how to’ booklets which was a step by step guide through their launch as well as containing a branded ribbon and scissors to enable them to create their own ribbon cut to officially launch the stores. This ribbon cut kit is supported by the following items contained in the kit; an engraved photo frame to carry the launch day photograph, certificates to commemorate the launch, celebratory flags for the store team, a countdown clock which counts down the days until launch and a store team sweepstake pack.