Veltins V Plus wanted to encourage their young customers to buy more Veltins V Plus products by creating a lively incentive offer. Freshrewards created an amazing freeflight incentive, including free accommodation, for participants who took part in a code collecting / prize winning competition. Veltins V Plus will raffle around 150 million Veltins V Plus products and thousands of free European “City Breaks”.
The campaign is running until the end of 2010 and is communicated to young Germans, who’ve got the travel bug. By continuing this promotion over the next 12 months Veltins is hoping for a long-term customer relationship.