The Daily Express wanted to increase the paper sales during the Easter half term week as well as drive readership loyalty across a broad demographic. Fresh rewards suggested a co-funded sponsorship with the happy egg co which would not only create a synergy between seasonal activity and the egg brand but it also added lots of value about being healthy and taking up sports activities.
We like our campaigns to sing loud and proud so we managed to secure a front page splash, had an in paper voucher each day and created a delightful bespoke website. The campaign was cracking and brand awareness increased for the happy egg co across a diverse readership and there were over 600 unique visitors to the bespoke website www.sportsactivitiesforkids.co.uk in the first five days!