So what's been happening in our world? What cool and creative things have we been up to? In a word, plenty. From new additions to the team to new business added to the client list, here's the news from our neck of the woods.
Unveilling... our new Exhibitions Division!
Following a record year, fresh are thrilled to announce the launch of our new service to add to our already expansive offering. The new exhibitions division reflects the wealth of experience we already have in this area, with a wide range of exhibition projects already undertaken since we launched in 2004, including those for Makro, Morrisons, Food Doctor and Santander.
One notable project is the START exhibition stand we produced for Marks & Spencer in 2010 and 2011. The START initiative is about showing what a more energy-efficient, cleaner and healthier future could look like, and how we can get there by taking small (or big) steps that have a positive impact on the environment. In all, over 30,000 people came through the M&S START festival space and our exhibition stand is currently a finalist in five industry awards this year - we are just waiting to hear the results!
fresh Operations Director Damian Besbrode said; “The success of the M&S START exhibition, in addition to the various other exhibition projects we’ve undertaken, demonstrates our strong capabilities in this area, and the launch of our exhibitions division helps streamline our offering and highlights this as a standalone service for our clients. This launch comes towards the end of another great year for The fresh Group, as we recruit a raft of new team members to support us with our new client wins, and the launch of this new division."
Posted: Oct 11th 2011, 11:38
It's award season...
... and it's been a great one here at FIN House. We're getting our tuxes pressed and our diamonds at the ready for not one, not two, but FIVE awards dinners, where we find out if we've won a plethora of awards...
We're finalists in:
- MEN Business of the Year
- UK Event Awards for Best Use of Technology, Best B2B Event and Best Experiential Event
- C&IT Awards for Business and Finance Event of the Year
- Eventia Awards for Best Experiential Event and Agency of the Year
- Mi Awards for Events Company of the Year
With all our existing awards we're running out of space on our mantlepiece! October and November see us heading down the red carpet so watch this space!
Posted: Oct 4th 2011, 08:19
fresh finalists - in the MEN Business of the Year 2011!
Celebrations continue here at FIN House today as we are finalists in the MEN Business of the Year 2011, under £10m turnover category! This is the last time we'll be able to enter in this category, and it would be great to cement our success since winning MEN Young Business of the Year back in 2005. So fingers crossed for us and we'll keep you posted!
Posted: Sep 15th 2011, 12:49
Fresh AVON event makes the national press!
fresh worked with the team at AVON to produce this mammoth event at the LG arena earlier this year. Check out the article on the Mail Online here.
Posted: Sep 12th 2011, 15:04
Fresh celebrates...
The whole team at fresh is celebrating the end of another financial year with a series of several recent high profile account wins.
Although we can't say any further at present about our brilliant new clients, more announcements will follow in the coming weeks…
Posted: Sep 8th 2011, 14:15
More fresh faces at FIN House...
FIN House is brimming with talent as more fresh faces join the ever expanding team. Katie Mather joins as Business Development Manager working with Matty, Head of Group Sales supporting Patrick, Client Services Director. Katie, previously Head of Development at Acrobat, brings with her a track record of new business wins and an enviable reputation in client development. Barry Kenyon, previously of TBWA, also joins us as our new Senior Artworker working on The Co-Op account amongst others and Ben Porter joins as Technical Assistant within the events team. Lastly, Nicola Macleod joins the events team on a forty-week student placement as part of our commitment to championing fresh talent. And it couldn't come at a better time as we move into our busiest quarter so it's summer holiday breaks to re-charge, then charging into September with gusto!
Posted: Aug 11th 2011, 10:02
A fresh relationship with Francis House
We love to do our bit, and when we started to look for a nominated charity for the year, we didn't have to look far for a local charity making a huge difference. We are thrilled to announce that we have chosen Francis House as our nominated charity for 2011/12.
Based in Didsbury, South Manchester, Francis House provides care for children and young adults with life limiting conditions, as well as offering support and friendship to the whole family. Receiving only a small proportion of funds centrally, the hospice relies on donations to make up the rest of the substantial running costs to provide the services families desperately need. On 5th July, Francis House announced the building of a new facility adjacent to the existing site on Parrswood Road which will increase the amount of respite care it can offer, especially to older teenagers. The benefits of medical advances has meant an increasing number of teenagers and young adults require the services of the hospice but with a little more independence in an environment more suited to their age and needs, and as Francis House never put an age limit on their care, their resources are more stretched than ever before. The new unit will cost £3.6 million to build, and the campaign to raise funds for this was launched by Sir Alex Ferguson and Kirsty Howard.
fresh are thrilled to be working with a charity which is a huge success story of our region, opening in 1991 with little funding, now caring for hundreds of children and their families, and understand that whilst an appeal for a specific area, such as the new building, is less difficult to raise funds for as there is a tangible result, the daily running costs are the hospice’s biggest expenditure. Fresh aim to work with the charity, not only to fundraise for this, but also to offer support across all our group services. We’re so pleased to be working with such a fantastic local charity – the work they do and the support they offer is amazing and the team, both staff and volunteers, work tirelessly to create a happy, secure and restful environment offering much more than just medical support. The whole of the fresh team are looking forward to being part of Francis House as it moves forward in the next stage of its development.
Posted: Aug 1st 2011, 09:35
Fresh faces and TopCashBack
Two new faces join North West based full service creative agency The fresh Group, both in the busy studio. Mark Bloore, previously of Photolink joins us as Senior Copywriter, and Barry Kenyon is our new Senior Artworker, previously of TBWA.
The fresh video team have also been busy, winning a commission to produce the first TV commercial for TopCashBack. Based around ‘The Taylor Family’, the commercial shows consumers how they could save £1,000’s each year by shopping online through www.TopCashBack.co.uk.
Shot on the latest broadcast HD camera, the client were delighted with the end result and are now in discussions with fresh for further advertising options including additional TV commercials as well as radio and print advertisements.
The TV commercial is currently transmitting across the UK on 14 stations in both daytime and primetime slots.
Patrick Howells, Client Services Director commented; “Mark and Barry are a welcome support to our already busy studio and join as a busy time for the business across all areas. They will be working with existing and new clients as we continue to expand and enhance our offering and our joined up approach across all divisions”
Posted: Jul 13th 2011, 11:35
We invest in our people... with Investors in People!
We are thrilled to annouce The fresh Group is now an Investors in People acccreditated organisation! IIP is the UK’s leading people management standard, which allows us to better manage our people and increase business performance. We will have four internal reviews of the framework per year and one external review to maintain the accreditation. Our lovely assessor Brian came into fresh for two days and interviewed 20 members of the fresh team. In our report, he stated he was "satisfied beyond any doubt that Fresh Group meets the requirements of the Investors in People Standard... Fresh Group have a lot of strengths as an organisation and it is looking to build on these strengths and working with the IiP Framework will support this." We know that people working for and with each other is what makes a business great, and are now looking to build on our success and gain the bronze, silver and gold IIP awards - watch this space!
Posted: Jun 16th 2011, 13:51