Fresh Group Main Feed

Which? Awards 2010

Thu, 29 Jul 2010 16:39:00 +0100

Following a competitive pitch, fresh were commissioned to produce the Which? Awards, held on 19th May at the British Museum. There were 200 delegates, all of whom were MD’s, CEO’s and department heads from nominated companies, all vying for one of the ten coveted awards. The categories spanned a range of consumer areas, including Best Airline, Best Online Retailer and Best Domestic Appliance Br...

Fresh stay fresh, even in summer sunshine!

Tue, 27 Jul 2010 16:46:00 +0100

The Great British Summer is upon us and its a busy time at fresh HQ. Rewards have been helping parents all over the country to entertain their children for free over the summer holidays with a promotion running in The Times. From getting mucky on farms, to children having the opportunity to expand their minds with science, Shakespeare and much more, the campaign was full of fun and available na...

Continental Eyewear

Wed, 14 Jul 2010 14:48:00 +0100

Following on from the successful creation of a brand identity for the Zenith range, we were asked to develop a new look for the Lazer Junior brand. Our challenge was to give the range a more youthful feel that would appeal to the target audience and reflect the colourful style of the frames.

A series of new photography was commissioned for the campaign, featuring cheeky looking children wearing ...

The Co-operative Group

Wed, 14 Jul 2010 14:45:00 +0100

The membership division of The Co-operative is very active within the local community and stages various events in the different regions during the course of the year. They also support selected organisations that they feel appropriate on either an ethical and environmental level.

The South East region approached us in April 2010 to help promote an event they were running to publicise the differ...

The Co-operative Group

Wed, 14 Jul 2010 14:35:00 +0100

The Co-operative Group has stayed true to the principals of the co-operative movement even though it is now a multi-million pound business. There are no shareholders, with all profits being shared between members, and the Board of Directors consists solely of representatives from the membership body.

As the organisation grows there is an increased need to make sure these Board members have the n...

Cheshire East Council

Wed, 14 Jul 2010 14:25:00 +0100

Following on from the launch of the new Fostering & Adoption logo, we were asked to develop a campaign that would raise the profile of fostering. The concept we developed was based around the phrase “A child without a home is like a duck out of water” and featured multi-coloured rubber ducks across a series of eye-catching materials.

The campaign included leaflets, promotional rubber ducks, anim...

City Break for Two - Go with the flow!

Fri, 09 Jul 2010 11:53:00 +0100

Veltins V Plus wanted to encourage their young customers to buy more Veltins V Plus products by creating a lively incentive offer. Freshrewards created an amazing freeflight incentive, including free accommodation, for participants who took part in a code collecting / prize winning competition. Veltins V Plus will raffle around 150 million Veltins V Plus products and thousands of free European ...

Kabel BW - Taking Off to a European Destination

Fri, 09 Jul 2010 11:48:00 +0100

Kabel BW asked freshrewards to help them attract new customers by promoting their high quality digital cable TV product and their telecommunication services through an engaging incentive to a broad audience base.

freshrewards had the idea to create a “freeflights” incentive within Europe from 1st March to 30th April 2010 for all new Kabel BW customers who sign up for a new contract. To guarantee...

Nivea Q10 Campaign – All about Wellness and Fitness

Fri, 09 Jul 2010 11:44:00 +0100

Nivea wanted to offer an attractive incentive for their loyal customers by creating a nationwide on-pack campaign. freshrewards made it possible by providing Nivea customers with the choice of either a free massage or personal training lesson . Our rewards team not only implemented over 1000 participating partners in total for this campaign but also managed the delivery of the contract.

It’s alr...

A "New Look" for New Look Customers - Pamper Treats!

Fri, 09 Jul 2010 11:33:00 +0100

New Look engaged freshrewards to help them take a ‘new look’ at rewarding their customers. To encourage cardholders to increase their average spend, we proposed a campaign of pamper treat rewards for a certain transactional spend. As Christmas was fast approaching, we suggested facials, pedicures, eyebrow shapes or eyelash tints would be great incentives for customers and set them up for the pa...

the happy egg co and The Daily Express – Kids FREE sporting activities

Fri, 09 Jul 2010 11:21:00 +0100

The Daily Express wanted to increase the paper sales during the Easter half term week as well as drive readership loyalty across a broad demographic. Fresh rewards suggested a co-funded sponsorship with the happy egg co which would not only create a synergy between seasonal activity and the egg brand but it also added lots of value about being healthy and taking up sports activities.

We like our...

Four Fresh Faces for fresh rewards

Mon, 21 Jun 2010 14:31:00 +0100

Fresh rewards have been busy been expanding their team due to a number of client wins. The new additions include David Fleming as Business Development Manager, Gift Card Services. Prior to joining fresh rewards David provided consultancy services to retail clients, helping them to maximise rewards and motivation opportunities, products and services. David will be playing a key part in launching...

It's official...fresh is the Best Place to Work!

Fri, 18 Jun 2010 11:40:00 +0100

A big THANK YOU to everyone at fresh who voted and took part in the survey - what a great way to start the weekend, Woo Hoo!

Football gets fresh for the World Cup

Mon, 14 Jun 2010 09:23:00 +0100

We like a bit of healthy competition, and when we saw that The Drum wanted some wall chart poster concepts that easily allows fans to follow the games, we knew that was right up our street, especially as the competition was based on votes cast by visitors to the Drum website, with an open comments board. Our two entries proved highly controversial – some loved our designs, some felt more strong...

New promotional products hit town!

Mon, 24 May 2010 11:01:00 +0100

Fresh rewards have been rather busy developing new promotional tools for clients. Some of our latest products include:

FREE Pamper Treats

The “Free Beauty Treatment” voucher entitles the holder to a range of beauty and well being treatments at salons around the nation. Customers can choose from a range of treatments such as:

Facials, manicures, back and shoulder massage, body scrubs and much more!...

Hooray It's Monday!

Mon, 24 May 2010 10:28:00 +0100

...and hooray for us too 'cos The fresh Group has made it to the finals in the 'Best Places to Work 2010' survey run by Crain's!

Seeing as how we're now up to 67 fresh faces we thought it would be a good idea to see how we're fairing on the HR front.

The Crain's scheme is designed to honour the area's leading employers looking specifically for companies that go beyond the norm to foster an enjoy...

fresh wins BIG

Thu, 13 May 2010 14:23:00 +0100

Wow, what a week…not only a new Government but what’s far more exciting is the news that fresh has won the New Look Communications Day event in September. This was a 4 way pitch and we found ourselves head to head in the final 2 way tussle.

Matalan have also commissioned fresh to produce the employee rebrand launch consisting of a large scale event and marketing communications; and our friends a...

Sustainability

Wed, 12 May 2010 12:28:00 +0100

As we are fresh as a daisy, we are all over any new ways to make sure our services are not only great value and exceed expectation, but also that they are sustainable.

With this in mind, we are currently implementing BS8901 in Sustainable Events Management, and so you can see how committed we are to making our business sustainable, click this link to see our Sustainability Principles for 2010-11.

it's studio time

Tue, 23 Mar 2010 09:33:00 +0000

Off the back of yet more account wins, and the busiest year ahead for our studio, fresh has safeguarded its committment to quality by appointing Helen Mullen as Studio Production Manager taking our team total to a staggering 65!

Helen brings an in-depth knowledge of the creative industry having spent 12 years performing similar roles within busy studios. What she doesn’t know about the processes...

fresh are top in the North West

Fri, 12 Mar 2010 16:50:00 +0000

Conference & Incentive Travel magazine have ranked The fresh Group at No19 in their ‘State of the Industry Report’ making us the top North West based agency in the UK's top 50!

Thank you C&IT and well done to the fresh team, we're well on track for the number 1 slot!!

This industry accolade comes on the back of some major projects delivered by fresh events teams over the past two months for clien...