The Big Bang UK Young Scientists & Engineers Fair has confirmed The fresh Group as their appointed creative agency to deli...
14th February 2014
fresh work with Halfords on their training workbooks across the People Development, Recruitment, Autocentres and People Shared Services divisions of the business. We have devised the look and feel for the different workbook templates and produced a Style Guide for this. We also developed and set the tone of voice for the content. We have then rolled this out to a number of workbooks so far working closely with their internal teams. This has included packs on new staff induction, management training, specific product training, company policies and the recruitment process
The Big Bang UK Young Scientists & Engineers Fair has confirmed The fresh Group as their appointed creative agency to deli...
14th February 2014
Cheshire Oaks is the second largest M&S store in the country and is the flagship store in the north of England. It’s a purpose built, standalone store which has created huge interest and excitement due to its innovative build and energy saving credentials.
fresh managed the launch of this store which aimed at creating excitement and press attention around this store opening. The event was also used to promote their Plan A initiative ‘Shwopping’.
After signing up as main sponsors of the Scottish Cup and Grand Slam of Darts competitions, William Hill appointed fresh to create the branding for them to use across these high profile sporting events.
It seems we hit the bulls eye for both of these projects, as we have completed lots more branding and design projects for William Hill since then and have more in the pipeline!
McDonald’s understand that the more successful its managers are, the more successful its business will be. That’s what their professional Management Development Programme is all about, including the McDonald’s Degree in Business Management.
Teams of specialists within The fresh Group got together to re-brand the programme, produce a full set of printed workbooks, website and introductory video.
Wonderwall is a fresh-conceived digital art installation, that drew in the crowds with something visually dynamic at the 2011 Santander Convention which we delivered for them. The screens showed life-size images of Santander UK’s senior management team and the images then reacted, interactively, to key questions asked by delegates using touch screens. During the day’s event, over 1,000 delegates cast votes to highlight questions and 6,000 video clips were viewed. This is a measure of the way Wonderwall captured the imagination and interest of delegates.
When Omega decided to celebrate the launch of their first store outside of London, you can guess who they turned to for fresh inspiration. This was an event intended to “maximise the opening of the new OMEGA Trafford Centre boutique and create the ‘wow’ factor…to strengthen relationships with local media and ultimately drive footfall.”
fresh handled everything, bringing together the expertise of events and PR along with video and design to deliver a star studded party that will go down in Manchester folk law.
For the third consecutive year, fresh won a competitive pitch to deliver the Which? Awards 2012, on 20th June at Kings Place in London.
fresh organised all production aspects of the event; all branding, print, design, technical production and video.
fresh produced a range of video content to support this event including an pre-event teaser film, 11 awards category stings, 3 short films as well as capturing highlights of the event itself.
In November 2012, Manchester Central became home to programme of events including conferences, workshops, an expo and film screenings to celebrate the end of the United Nations international year of co-operatives. As part of this, fresh were commissioned to create an exhibition open to the general public to help communicate the scale and breadth of co-operative organisations that work across the world. We designed and built a town including a town hall, farm, house, school, restaurant, pub and bank that all included interactive ways of telling stories in and fun and engaging way.
When the ‘red-tops’ ran pictures of Wayne Rooney boarding his flight to the World Cup holding a ‘Sound Asleep’ pillow under his arm, the PR machine at Sound Asleep’s head office went in to overdrive. As the pillow, (a unique product with built in speakers allowing the users to discreetly listen to their MP3 Player or Radio) gained more exposure, the decision was made to run a national advertising campaign to coincide with the PR. fresh were asked to plan a media campaign and produce a creative execution to be live within 4 days.
The BETT show has evolved into the world’s largest technology in education event. With over 30,000 visitors and around 700 educational exhibitors in recent years, BETT continues to support learning together through technology and provide solutions.
Encyclopaedia have appointed fresh to deliver their exhibition stand for the 2013 show. The stand has proved successful for Encyclopaedia Britannica who received positive feedback from visitors at the show.
We have worked with A-Safe for over 5 years and in that time have developed their website from a small product information area to a multi-language, CMS-driven site full of innovative features.
As part of our ongoing guardianship and maintenance of the A-Safe website, fresh continually add new products and video content as well as keeping the latest multi-language news and directory of international resellers up-to-date.
The Co-operative Foundation’s Truth about Youth programme aims to challenge and change negative perceptions of young people in the UK. Our brief was to develop brand communications and marketing collateral for the programme’s ‘One Day’ events – a series of events taking part on the same day, in seven different cities, led by seven young people.
fresh designed several ‘One Day’ identity options, which were then judged and selected by the young volunteer event leaders.
fresh worked very closely with Matalan to deliver their charity dinner to raise funds in aid of NSPCC. The dinner, held at The Palace Hotel, Manchester was attended by 500 of Matalan’s suppliers, associates and special celebrity guests who were all asked to dig deep and donate to this very worthwhile cause to help end cruelty to children.
Chaired by Chief Executive Marc Bolland, and featuring guest appearances from Joanna Lumley and Jonathon Porritt, the event had over 18 breakout sessions covering a range of topics from resource management to climate change and also featured an exhibition showcasing products from the future.
fresh managed all the co-ordination of the event including 100 speakers and their content as well as all the logistics ensuring that the event was a complete success.
fresh used a magazine programme format to create a completely new approach to a quarterly comms tool that educated and entertained the audience.
We sourced a real New Look colleague to become the presenter and they led the audience through new tends, business massaging and explained their part to play in New Look’s success.
HD Sky TV advert for American Golf. Sounds simple doesn’t it? What fresh delivered was a stunningly shot and well conceived advert that took two weeks from conception, storyboarding and filming through to all post-production and eventual transmission.
Not only did it result in more Callaway clubs flying off their shelves but American Golf (whom we love by the way) have commissioned fresh for further adverts coming to an HD ready screen near you soon!
M&S turned to fresh to create their most impactful stand yet at the Baby Show! Held at the NEC over 3 days, M&S were present for the fourth consecutive year with fresh designing the stand managing the build and providing brand ambassadors for the event.
fresh ensured the design and layout of the stand was consistent with the brand’s in-store look and feel, while reflecting the atmosphere and ambience of the event itself.
Peugeot wanted a new, engaging and interactive web-based communications platform for their Dealership network.
Joining-up, fresh design and digital teams created the Nationwide Project.
The project has proved to be massive success, with dealership engagement up by over 35%, compared to the previous site.
We work with the Isle of Man Post Office on a range of design and digital work for their ePostbox service, included their campaign to promote the ePostbox service and its benefits, encouraging traffic to the website. The website then details the price structure and benefits for each individual which will lead to registrations on the site. This is an ongoing project involving their whole advertising campaign for the ePostbox so we’ve got a lot to get our teeth stuck into!
We have also worked alongside IOMPO and Swiss Post to produce the website and videos for this product.
fresh worked with lighting industry specialists Harvard Engineering to deliver their exhibit booth at the prestigious Lightfair event in Philadelphia this year. In addition fresh created a new stand design capable of multiple installations at sizes ranging from 42sqm to 144sqm and double-deck configurations. Working to an extremely tight turnaround, the fresh in-house workshop team worked around the clock to ensure a quality production and a modular solution. The fresh studio provided all creative design and overall contemporary aesthetic.
fresh have delivered the Live events for the past two years visiting over 10 different cities throughout the UK. fresh manage all venue liaison and venue dressing and delegate management.
Rosie Huntington-Whiteley has been the face of the Autograph range for 2 years. In August 2012 she launched her own range of lingerie in collaboration with Marks & Spencer.
fresh delivered the press event to launch the lingerie range which aimed to drive sales to the store, promote the M&S brand and give customers the opportunity to meet Rosie. fresh were also responsible for running a Nationwide campaign in 10 cities, promoting the range with promotional staff, leaflets and branded roses.
As joint sponsor of the Manchester Day Parade, The Co-operative took over the city’s Albert Square with their Village stand, showcasing all the different businesses that the Group has to offer.
fresh provided a team of premium brand ambassadors to welcome visitors, and keep them engaged during their time on the stand through a variety of activities. This included live cookery demonstrations, face painting, sampling of Co-operative products and a range of interactive games and displays.
We worked closely with Hilti to develop an engaging film which demonstrated customer’s opinions about their world class products.
To complement the in store launch fresh ran for M&S across the UK, we were asked to create a special, bespoke, store celebration pack for stores undergoing smaller remodels and redevelopments. The boxes were staff facing and marked the end of the store’s re-development program, recognising and celebrating the hard work that had been undertaken during the build period.
fresh worked with Genesis on the opening of the Nightingale Centre at Wythenshawe Hospital. This involved generating PR coverage on the opening, and as part of this we devised a PR stunt in the form of a world record attempt for the world’s longest ribbon-cutting ceremony. Gordon Burns (from The Krypton Factor) opened the event, other celebrities that attended included Genesis charity patrons, Dr. Chris Steele and former Commonwealth Games athlete Diane Modahl.
For the second year running, William Hill tasked fresh with creating a unique and different Christmas card that they could use to send to their clients, suppliers and various influential figures within the sporting world. This important piece of communication for William Hill and this year they wanted to do something in a purely digital format to fit in with their current push on their digital channels.
We developed an online advent calendar in Flash with a HTML5 version for mobile and tablets, which provided the smooth transitions that the client had specified.
Start is a national initiative by the Prince’s Charities Foundation to promote and celebrate sustainable living. The 12-day Start Festival in London brings together some of the UK’s top retailers to celebrate their own approaches to trading and generate awareness of environmental issues. fresh were responsible for the overall conception, design and content creation of the M&S exhibition in 2010 and 2011, including a range of dramatic hands-on and interactive exhibits that enhanced serious messages with a sense of fun, theatre and game playing.
The fresh video team have been busy, winning a commission to produce the first TV commercial for TopCashBack. Based around ‘The Taylor Family’, the commercial shows consumers how they could save £1,000’s each year by shopping online through www.TopCashBack.co.uk.
Shot on the latest broadcast HD camera, the client was delighted with the end result. The TV commercial is currently transmitting across the UK on around 20 stations in both daytime and primetime slots.
We have worked on a range of print projects for Kantar Worldpanel who are a market analytics company covering the public and private sector.
This has included a workbook which formed part of their client day conference and leaflets for all stand holders at the event which contained more in depth detail on KWP services and products.
fresh worked with London Clubs International on the opening of the The Casino at the Empire in Leicester Square.
The opening was a great success and received a high level of PR coverage across a variety of media. The feedback from the client was also very positive: “Thank you so much for all your hard work – it was an amazing success and everyone has not stopped talking about it.”
At fresh, our joined-up expertise covers all aspects of project delivery, and that includes print management. We believe that the quality of a finished printed piece is just as important to the final overall impression as the content or design.
fresh exhibitions deliver the very best in creative exhibition design, management and in-house build capability to ensure a seamless and successful showcase for your brand. Our goal is to surpass expectations by offering an exceptional level of service at all stages of your exhibit planning.
Whether it’s delegate management and social community building for an event, creating a spectacular live digital experience or promoting products and services online – our digital team manage every part of the process, to maximize ROI.
From concept development through to final grading, we bring our experience across internal communications, broadcast, commercials and online together, to create films that ensure clients’ messages hit home and resonate long after the final frame.
Innovative PR that gets seen in all the right places… With so many communication channels, creating and planning an effective PR campaign needs expertise across a multitude of disciplines. Our joined-up approach means that you’ll be seen, and heard, in all the right places.
Design is at the heart of our joined-up creative approach, giving everything we produce context and clarity, whether it's bringing events to life or creating complete brand identities.
As an award-winning integrated events agency, we create and deliver everything from internal corporate communications to experiential marketing campaigns and live consumer engagement.
© 2014 fresh group