C&IT's 2015 list of the Top 50 UK Agencies which has been released this month has seen fresh achieve a strong position ...
26th June 2015
C&IT's 2015 list of the Top 50 UK Agencies which has been released this month has seen fresh achieve a strong position ...
26th June 2015
Filmed on location at Norton’s Manufacturing site at Donnington Park and produced to showcase Clarks collaboration with Norton Motorcycles in developing a range of footwear, the film celebrates the creative partnership, collaboration and heritage connection between these two classic British brands.
The film demonstrates how the hand crafted nature of each product made these two iconic brands to be a perfect fit.
This powerful and thought provoking film was produced for Amey, one of the UK’s largest and most diverse companies in the public and regulated sector, for their “Target Zero” campaign.
The aim of the campaign was to reinforce their health and safety objective of ‘keeping people safe everyday’ and show how every level of employee has a responsibility, motivating staff to think more seriously about the consequences of their actions.
The Village is an internal site which is accessed by over 20,000 Santander employees and is now home to opinion polls, forums, blogs and breaking news.
The site is fully content managed and maintained by our own dedicated team and has more than tripled in size and content since its conception.
For the very first employee recognition awards ceremony that the hotel group had ever seen, Carlson Rezidor briefed fresh to develop a truly memorable event with a strong identity. fresh developed the event identity of Hollywood glamour and fully themed and dressed the venue to compliment this theme, along with entertainment, papparazzi, singing waiters, print collateral and surprise bespoke gifts for winners. fresh also provided full on site event management and AV support on the night.
The event was so successful that it will be delivered again in 2015.
fresh designed and built an 88sqm exhibition stand for Titan International that was installed at one of the world’s leading tyre fairs – REIFEN 2014 Messe Essen, Germany. This year’s event housed 670 exhibitors from 44 countries across 10 halls, and with 19,000 expected visitors we needed to create a stand. fresh also created a loop from existing Titan footage for simultaneous output across both screens on the stand as well as an email signature that was used pre-event by Titan employees to promote their presence at the show.
After a competitive pitch process, Nikken appointed fresh as their creative agency to deliver their 2014 Sales Materials. fresh have worked collaboratively with Nikken to produce a creative solution for the Nikken Europe Product Brochure whilst also creating a new bespoke Consultant Handbook. Following the initial win in 2013 of the creative for the Nikken Family Magazine, fresh will be continuing the development of the quarterly magazine ensuring consistency across all of the Sales Materials, along with flowing the copy into the magazine for 8 different languages.
fresh were appointed to design and deliver Visit England’s exhibition stand at World Routes, Chicago 2014. fresh took the brief from its initial stages and developed a bespoke stand design, and oversaw installation and delivery of the stand in Chicago. fresh sourced skilled union labour for the installation in Chicago, ensuring that the strict union labour regulations in the US were adhered to at all times. The stand also included a private meeting room for pre-arranged meetings to take place in. It was a very successful event and we received great feedback from the client.
fresh were appointed to design and deliver an exhibition stand for Marketing Manchester, who are charged with promoting Manchester on an international scale at the World Routes show in Chicago, September 2014. fresh took the brief from its initial stages and developed a bespoke stand design and oversaw the installation and delivery of the event in Chicago. The stand featured a unique meeting room space for pre-arranged appointments and ad-hoc meetings, along with a hospitality counter. It was a very successful event and we received great feedback from the client.
fresh delivered an exhibition stand for Click distribution in January 2014, a 3 day event taking place at Olympia London.
Toy Fair offers 22,000 square metres of space devoted to the toy, game and hobby business and is the only dedicated toy trade event in the UK. This year the Toy Fair welcomed over 280 exhibiting companies.
fresh designed and built the stand for Pertex at the ISPO Munich event 2014. The 10m x 9m stand provided a private meeting space and the platform to showcase products.
fresh also deliver a slightly smaller version of the stand at The OutDoor Show in Friedrichshafen each year for Pertex – OutDoor is the summer equivalent of ISPO Munich.
Merseyrail have commissioned fresh to work on a range of customer facing communications and exhibitions projects over the past 18 months. These have included branding and design elements for an Alcohol Awareness campaign over Christmas, multiple Meet the Manager roadshows at Merseyrail stations around Liverpool, a Safety Within Stations campaign, the branding of Aintree station during the Grand National and also some football themed activities within Liverpool Central to create a ‘World Cup Plaza’. These projects have utilised numerous fresh divisions.
M&S turned to fresh to create their most impactful stand yet at the Baby Show! Held at the NEC over 3 days, M&S were present for the fourth consecutive year with fresh designing the stand managing the build and providing brand ambassadors for the event.
fresh ensured the design and layout of the stand was consistent with the brand’s in-store look and feel, while reflecting the atmosphere and ambience of the event itself.
We worked closely with Hilti to develop an engaging film which demonstrated customer’s opinions about their world class products.
Peak Roadshow 2014 was a 4 day conference at the Telford International Centre with over 3500 delegates attending, made up of store managers, colleagues and suppliers.
Two simultaneous events took place, which included group presentations, a substantial supplier expo, gala dinner and working group sessions. fresh looked after the logisitics, production, supplier management, creative, film and digital aspects of the event.
Wonderwall is a fresh-conceived digital art installation, that drew in the crowds with something visually dynamic at the 2011 Santander Convention which we delivered for them. The screens showed life-size images of Santander UK’s senior management team and the images then reacted, interactively, to key questions asked by delegates using touch screens. During the day’s event, over 1,000 delegates cast votes to highlight questions and 6,000 video clips were viewed. This is a measure of the way Wonderwall captured the imagination and interest of delegates.
McDonald’s understand that the more successful its managers are, the more successful its business will be. That’s what their professional Management Development Programme is all about, including the McDonald’s Degree in Business Management.
Teams of specialists within The fresh Group got together to re-brand the programme, produce a full set of printed workbooks, website and introductory film.
HD Sky TV advert for American Golf. Sounds simple doesn’t it? What fresh delivered was a stunningly shot and well conceived advert that took two weeks from conception, storyboarding and filming through to all post-production and eventual transmission.
Not only did it result in more Callaway clubs flying off their shelves but American Golf (whom we love by the way) have commissioned fresh for further adverts coming to an HD ready screen near you soon!
Cheshire Oaks is the second largest M&S store in the country and is the flagship store in the north of England. It’s a purpose built, standalone store which has created huge interest and excitement due to its innovative build and energy saving credentials.
fresh managed the launch of this store which aimed at creating excitement and press attention around this store opening. The event was also used to promote their Plan A initiative ‘Shwopping’.
After signing up as main sponsors of the Scottish Cup and Grand Slam of Darts competitions, William Hill appointed fresh to create the branding for them to use across these high profile sporting events.
It seems we hit the bulls eye for both of these projects, as we have completed lots more branding and design projects for William Hill since then and have more in the pipeline!
fresh worked with lighting industry specialists Harvard Engineering to deliver their exhibit booth at the prestigious Lightfair event in Philadelphia this year. In addition fresh created a new stand design capable of multiple installations at sizes ranging from 42sqm to 144sqm and double-deck configurations. Working to an extremely tight turnaround, the fresh in-house workshop team worked around the clock to ensure a quality production and a modular solution. The fresh studio provided all creative design and overall contemporary aesthetic.
Peugeot wanted a new, engaging and interactive web-based communications platform for their Dealership network.
Joining-up, fresh design and digital teams created the Nationwide Project.
The project has proved to be massive success, with dealership engagement up by over 35%, compared to the previous site.
The fresh film team have been busy, winning a commission to produce the first TV commercial for TopCashBack. Based around ‘The Taylor Family’, the commercial shows consumers how they could save £1,000’s each year by shopping online through www.TopCashBack.co.uk.
Shot on the latest broadcast HD camera, the client was delighted with the end result. The TV commercial is currently transmitting across the UK on around 20 stations in both daytime and primetime slots.
fresh work with Halfords on their training workbooks across the People Development, Recruitment, Autocentres and People Shared Services divisions of the business. We have devised the look and feel for the different workbook templates and produced a Style Guide for this. We also developed and set the tone of voice for the content. We have then rolled this out to a number of workbooks so far working closely with their internal teams. This has included packs on new staff induction, management training, specific product training, company policies and the recruitment process
Chaired by Chief Executive Marc Bolland, and featuring guest appearances from Joanna Lumley and Jonathon Porritt, the event had over 18 breakout sessions covering a range of topics from resource management to climate change and also featured an exhibition showcasing products from the future.
fresh managed all the co-ordination of the event including 100 speakers and their content as well as all the logistics ensuring that the event was a complete success.
fresh have delivered the Live events for the past two years visiting over 10 different cities throughout the UK. fresh manage all venue liaison and venue dressing and delegate management.
We have worked on a range of design projects for Kantar Worldpanel who are a market analytics company covering the public and private sector.
This has included a workbook which formed part of their client day conference and leaflets for all stand holders at the event which contained more in depth detail on KWP services and products.
When Omega decided to celebrate the launch of their first store outside of London, you can guess who they turned to for fresh inspiration. This was an event intended to “maximise the opening of the new OMEGA Trafford Centre boutique and create the ‘wow’ factor…to strengthen relationships with local media and ultimately drive footfall.”
fresh handled everything, bringing together the expertise of events and PR along with video and design to deliver a star studded party that will go down in Manchester folk law.
We deliver experiential campaigns for our clients with fresh thinking. Our joined-up approach delivers creative, innovative and memorable customer engagement & brand activations with real results.
From film & digital content to script writing & presenter coaching, fresh deliver content services as a stand alone service or as part of full service project. Working with you to shape your message & to deliver this through our joined-up, in-house creative disciplines across a range of platforms.
At fresh, our joined-up expertise covers all aspects of project delivery, and that includes print management. We believe that the quality of a finished printed piece is just as important to the final overall impression as the content or design.
fresh exhibitions deliver the very best in creative exhibition design, management and in-house build capability to ensure a seamless and successful showcase for your brand. Our goal is to surpass expectations by offering an exceptional level of service at all stages of your exhibit planning.
Whether it’s delegate management and social community building for an event, creating a spectacular live digital experience or promoting products and services online – our digital team manage every part of the process, to maximize ROI.
From concept development through to final grading, we bring our experience across internal communications, broadcast, commercials and online together, to create films that ensure clients' messages hit home & resonate long after the final frame.
Innovative PR that gets seen in all the right places… With so many communication channels, creating and planning an effective PR campaign needs expertise across a multitude of disciplines. Our joined-up approach means that you’ll be seen, and heard, in all the right places.
Design is at the heart of our joined-up creative approach, giving everything we produce context and clarity, whether it's bringing events to life or creating complete brand identities.
As an award-winning integrated events agency, we create and deliver everything from internal corporate communications to experiential marketing campaigns and live consumer engagement.
© 2015 fresh group